In 2025, HR is no longer just a back-office function—it’s the heartbeat of innovation, culture-building, and strategic resilience in a rapidly evolving workforce. From AI integration to the four-day workweek debates, from neurodiverse hiring initiatives to workplace trauma-informed leadership—HR is where business transformation begins.

This year’s PBSHRM HR & Expo Conference, themed “Unified Excellence: Business Optimization Through Intentional HR,” is more than just a gathering. It’s where decision-makers, change agents, and high-impact professionals come to align strategy with humanity.

By sponsoring this powerful event, you’re not just slapping your logo on a banner—you’re placing your brand at the center of West Texas’s most forward-thinking HR minds. Here's why this investment matters:

Access to Decision-Makers

• Connect directly with HR professionals, executives, and business owners who are actively shaping the policies, benefits, technologies, and partnerships of tomorrow’s workplaces.

• Gain visibility with professionals who control budgets and influence vendor selection across industries.

Position Your Brand as a Thought Leader

• Align your company with intentional innovation, ethical leadership, and operational excellence.

• Be seen not just as a vendor—but as a partner in the future of work.

Amplify Your Impact in a Time of Transition

• Your sponsorship shows you’re not just keeping up—you’re helping lead the way.

• Our conference is built around connection—intimate learning, dynamic panels, curated networking, and executive mixers.

• Meet future clients, collaborators, and champions who remember the brands that show up when it matters most.

Local Visibility, National Relevance

• Based in the Permian Basin, PBSHRM connects over 250+ HR leaders across diverse industries. Many of them serve multiple branches, multi-state workforces, and high-growth teams.

• This is where big energy meets big HR solutions—and your company deserves a front-row seat.

In a world where talent is the true currency, investing in HR is investing in long-term ROI. 

Sponsoring PBSHRM’s 2025 Conference is your opportunity to be more than seen—it’s your chance to be remembered, respected, and recommended.

Conference Sponsorship Form 2025